Welcome to acceptresponsibility.org.uk

The vast majority of people consume alcohol responsibly, but there is a small minority who drink to excess, causing potential health and social problems for themselves and for society.

As one of the UK's leading players in the drinks industry, Pernod Ricard is committed to promoting responsible drinking and reducing alcohol related harm. Here at Pernod Ricard, we fully accept responsibility for the role we have to play in encouraging the responsible drinking of alcohol through the way in which we raise consumer awareness and the way we market our brands.

We believe that by providing consumers with accurate and balanced information about alcohol, they are able to make informed decisions about when and how they drink alcohol. Ultimately, they can accept responsibility for the way in which they choose to drink or not to drink alcohol.

This website is one of the ways we can provide helpful information, particularly in three important areas where we have focussed our efforts: drink driving, binge drinking and underage drinking. We will be updating the content in the future, so please enjoy the site and do visit again.

Jean-Manuel Spriet Chief Executive Officer, Pernod Ricard UK